After building success in Europe, Wiko Mobile wants to take on the U.S. market — and Plano is a hub to help make that happen.
The French company is using a new site in Plano to handle sales, marketing and strategic partnerships, according to Jeff Harper, senior vice president at Wiko USA.
“The central location geographically makes it easy to travel to and from when meeting with partners,” Harper said in an emailed statement. “Perhaps more importantly, the DFW area has a wealth of industry talent that we plan to access moving forward.”
The company, which competes with likes of Samsung and Apple, will launch a new smartphone sold exclusively through Boost Mobile, according to a news release. Wiko Mobile already is in more than 30 countries and has grabbed the No. 4 spot in Western Europe, according to the release.
Overall, the company has more than 5,000 employees, and the site in Plano employs nine today with more planning for the future, Harper said. The company has a growing international presence in Asia, Africa and the Middle East.
The new Android-enabled device debuting in the U.S. retails for nearly $80 through Boost Mobile.
Harper said the company aims to be a “significant player in the U.S.” and also plans to make the investments necessary.
"The North American market represents a huge opportunity for our company and our brand," Harper said in the statement.