Plano Digital Media

Digital Media
Many consider Dallas as the birth place of the video game industry with id Software, the creator of the Doom and Quake franchises. Today, the DFW area is one of the leading game development hubs in the US. Industry experts estimate the video and serious game development business in the DFW area to be a more than $500 million industry. Plano has several video game development studios, university programs, a motion capture studio, as well as ancillary companies in mobile phones, software, and information technology. 

The Guildhall, Southern Methodist University's (SMU) interactive media program offers a Master degree in interactive media while The University of Texas at Dallas and Collin College offer four- and two-year programs respectively.


Gearbox Software Initiates Fellows Scholars Program at SMU.


In 2008, Gearbox Software initiated a Fellow Scholars Program at SMU and donated an audio lab to the graduate professional development program. Recognizing the crucial need for professional talent, Gearbox Software has pledged nearly $50,000 in scholarships and support to help establish the Fellows Scholars program at The Guildhall at SMU, the country’s leading graduate video game development program.

Besides financial support for art creation, level design and software programming graduate students, Gearbox will also provide professional mentors for the students during their 17 months of study at SMU.

Video game studio moving to Plano.

Robot Entertainment, an independent video-game development studio, selected Plano as their new home. Robot’s creative team developed the hit franchise Age of Empires™ that sold over 20 million units worldwide, and the soon-to-be released Halo Wars for Xbox 360™. Robot Entertainment was created by the founders of Ensemble Studios which was later bought by Microsoft. The company will have 45 employees.